Occupational Health Marketing
The marketing gap in occupational health is enormous. We close it.
DWP research found that 37% of OH providers do zero marketing. Of the rest, most rely on referrals alone. That leaves a market of 5,722 businesses and £1.9bn in revenue wide open for the firms willing to build a proper acquisition system.
5,722
UK OH businesses
£1.9bn
Market revenue
37%
Do zero marketing
0
Specialist agencies
The problem
- You are brilliant at delivering occupational health services. But your pipeline depends on referrals from existing clients and word of mouth.
- When a key referral retires, or an employer switches provider, or a contract does not renew, there is no second channel to fill the gap.
- HR directors are actively searching for OH providers online. If you are not there, your competitors are.
- Generic marketing agencies do not understand the employer contract model, the compliance requirements, or the long sales cycle.
The opportunity
- Almost zero competition in Google Ads for 'occupational health provider [city]' in most UK regions.
- Employer contracts are high-value (£10,000-£50,000/year) and renew annually, creating compounding revenue.
- There are zero specialist marketing agencies serving this niche. We are the first.
- HR directors actively search online when procuring OH services. The demand exists. It is just not being captured.
What we build for you
Paid Media (Google + Meta)
Google Ads search campaigns targeting HR directors looking for OH providers. Meta Ads retargeting and lookalike audiences to stay visible across platforms.
Landing Pages
Conversion-optimised pages for searches like 'occupational health provider London' that turn visitors into enquiries.
Email Sequences
Automated nurture flows that move employer enquiries from first touch to booked discovery meeting.
LinkedIn Outreach
Targeted campaigns reaching HR directors and Health & Safety managers at mid-market employers.
Content & SEO
Authority content that positions you as the go-to OH provider in your region. Organic search visibility that compounds over time.
Real-Time Dashboard
Live data on enquiries, pipeline value, and campaign performance. Server-side tracking so you see every conversion.
Frequently asked questions
Do you work with NHS occupational health services?+
No. We work exclusively with private occupational health providers who sell contracts directly to employers. NHS OH departments have different growth constraints and procurement processes.
How long before we see results?+
Most OH clients see their first qualified enquiries within 4-6 weeks of launch. Employer contracts typically take 2-3 months from first touch to signed agreement, so expect pipeline activity in month one and closed revenue by month three.
What if we already have a website?+
We build dedicated landing pages alongside your existing site. These are conversion-focused pages designed for specific searches like 'occupational health provider Manchester'. Your corporate site stays as it is.
How much do you charge?+
Engagements start from £5,500/month. The exact scope depends on your goals, your geography, and how many employer contracts you want to win. We will map this out on the discovery call.
What makes you different from a generic marketing agency?+
We know your market. We know that 37% of OH providers do zero marketing. We know that HR directors search for 'occupational health provider near me' and that employer contracts renew annually. A generic agency would spend months learning what we already know.
Ready to talk?
15 minutes. No pitch deck. Just an honest look at where your growth is stuck and whether we can help.