Cookie Policy
Last Updated: May 04, 2024
Prospect Connect Media Ltd
This Cookie Policy explains how Prospect Connect Media Ltd ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at prospectconnectmedia.com. It explains what these technologies are, why we use them, and your rights to control our use of them.
The short version: We use essential cookies to make our site work, analytics cookies to understand how you use it, and preference cookies to remember your settings. We do not currently use marketing cookies. You can manage your preferences at any time.
Table of Contents
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.
Cookies can be "first-party" (set by us) or "third-party" (set by other services we use, like analytics providers). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until you delete them).
Similar technologies include pixel tags, web beacons, and local storage, which work in comparable ways. When we refer to "cookies" in this policy, we include all such technologies.
2. How We Use Cookies
We use cookies for the following purposes:
Essential Cookies
These cookies are necessary for the website to function properly. They enable core features like user authentication, session management, and security. Without these cookies, the site cannot function correctly. These cookies do not require your consent.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services. We use Google Analytics and Microsoft Clarity for this purpose.
Preference Cookies
These cookies allow our website to remember choices you make (such as your preferred theme) and provide enhanced, more personalised features.
Marketing Cookies
Prospect Connect Media does not currently use marketing cookies. If we introduce them in the future, this policy will be updated and your consent will be requested before they are set.
3. Types of Cookies We Use
Below is a detailed breakdown of the cookies we use, organised by category.
3.1 Essential Cookies
These cookies are strictly necessary for the website to function and cannot be switched off.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| better-auth.session_token | Prospect Connect Media | Keeps you logged in via Better Auth | 7 days |
| cookie_consent | Prospect Connect Media | Stores your cookie consent preferences | 1 year |
3.2 Analytics Cookies
These cookies collect information about how you use our website. All information is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_* | Google Analytics | Maintains session state across page requests | 2 years |
| _clck | Microsoft Clarity | Persists the Clarity User ID and preferences | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording | 1 day |
| CLID | Microsoft Clarity | Identifies the first-time Clarity saw this user on any site using Clarity | 1 year |
| MR | Microsoft Clarity | Indicates whether to refresh MUID for analytics data collection | 7 days |
| MUID | Microsoft Clarity | Identifies unique web browsers visiting Microsoft sites, used for advertising, site analytics, and other operational purposes | 1 year |
3.3 Preference Cookies
These cookies enable our website to provide enhanced functionality and personalisation based on your choices.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| theme | Prospect Connect Media | Remembers your light/dark mode preference | 1 year |
3.4 Marketing Cookies
We do not currently use marketing cookies. If we introduce marketing cookies in the future, this policy will be updated and your consent will be requested before any marketing cookies are set.
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control the setting of these cookies. The third-party services we use that may set cookies include:
- Google Analytics — web analytics service provided by Google LLC. Google's privacy policy: policies.google.com/privacy
- Microsoft Clarity — behavioural analytics service provided by Microsoft Corporation. Microsoft's privacy policy: privacy.microsoft.com/privacystatement
- Vercel Analytics — privacy-focused web analytics provided by Vercel Inc. Vercel's privacy policy: vercel.com/legal/privacy-policy
We encourage you to review these third parties' privacy policies to understand how they use your data.
5. Managing Your Cookie Preferences
You have several options for managing cookies:
- Our Cookie Banner: When you first visit our site, you'll see a cookie consent banner where you can accept all cookies, reject non-essential cookies, or manage your preferences individually.
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically find these in the "Options" or "Preferences" menu of your browser. You can set your browser to block or alert you about cookies, or delete cookies that have already been set.
- Google Analytics Opt-Out: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
6. How Long Do Cookies Last?
Cookie durations vary depending on their purpose:
| Category | Duration Range | Notes |
|---|---|---|
| Essential | 7 days – 1 year | Session cookies expire when you close your browser; consent cookie lasts 1 year |
| Analytics | 1 day – 2 years | Varies by provider; see the detailed tables above |
| Preferences | 1 year | Retained so your preferences persist between visits |
| Marketing | N/A | Not currently in use |
7. Cookie Consent by Region
We handle cookie consent differently based on your location:
United Kingdom & European Union
Under the UK GDPR and the EU General Data Protection Regulation (GDPR), we are required to obtain your explicit consent before setting any non-essential cookies. When you visit our site from a UK or EU location, our cookie banner will present you with granular controls to accept or reject each category of cookies. Non-essential cookies will not be set until you provide consent.
United States & Rest of World
For visitors outside the UK/EU, our cookie banner provides a simple notice about our use of cookies. You can accept cookies or manage your preferences. By continuing to use the site after being shown the notice, you consent to our use of cookies as described in this policy.
8. Impact of Disabling Cookies
If you choose to disable cookies, some features of our website may not function as intended:
| Cookie Category | Impact of Disabling |
|---|---|
| Essential | Cannot be disabled. Required for login, security, and basic site functionality. |
| Analytics | We won't be able to understand how visitors use our site, which means we can't make data-driven improvements. |
| Preferences | Your theme preference won't be remembered between visits. |
| Marketing | No impact — not currently in use. |
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
If we make material changes to how we use cookies, we will notify you through a prominent notice on our website or by updating our cookie consent banner so you can review and update your preferences.
10. Questions?
If you have questions about our use of cookies or this policy, please contact us:
Prospect Connect Media Ltd
71-75 Shelton Street, Covent Garden
London, England WC2H 9JQ
Email: privacy@prospectconnectmedia.com
For more information about how we handle your personal data, please see our Privacy Policy.
11. Quick Reference: All Cookies
Here is a complete list of all cookies used on prospectconnectmedia.com for quick reference:
| Cookie | Category | Provider | Purpose | Duration |
|---|---|---|---|---|
| better-auth.session_token | Essential | PCM | User authentication session | 7 days |
| cookie_consent | Essential | PCM | Cookie consent preferences | 1 year |
| _ga | Analytics | Unique user identification | 2 years | |
| _ga_* | Analytics | Session state | 2 years | |
| _clck | Analytics | Microsoft | Clarity user ID | 1 year |
| _clsk | Analytics | Microsoft | Session recording | 1 day |
| CLID | Analytics | Microsoft | First-time user ID | 1 year |
| MR | Analytics | Microsoft | MUID refresh flag | 7 days |
| MUID | Analytics | Microsoft | Unique browser ID | 1 year |
| theme | Preferences | PCM | Light/dark mode | 1 year |